Cartier
Founded in 1847, Cartier is known for its elegant designs and iconic watch collections that blend jewelry and watchmaking.
Visit Official WebsiteBrand History
Cartier revolutionized watch design with the Santos in 1904, the first wristwatch designed for men. The brand is known for its Tank, Santos, and Ballon Bleu collections.
What Makes Cartier Stand Out?
- Creator of iconic watch designs
- Strong jewelry heritage
- Royal connections
- Distinctive design language
- Wide range of price points
- Strong brand recognition
- Excellent resale value
Why People Love (and Hate) Cartier
- Timeless, iconic designs
- Strong brand heritage
- Excellent finishing
- Wide range of options
- Strong secondary market
- Excellent customer service
- Good value for money
- Some models use basic movements
- Limited technical innovation
- High price for basic models
- Some collectors find designs too fashion-oriented
- Limited availability of complex pieces
- Some models lack water resistance
- Richemont Group ownership may limit independence
Notable Models
Tank
New Price
$3,000 - $30,000
Used Price
$2,500 - $25,000
Used prices are 17% - 17% lower than new
One of the most iconic watch designs ever created, introduced in 1917. Inspired by the Renault tanks of World War I, the Tank has been worn by numerous celebrities and dignitaries. Available in various sizes and complications.
Santos
New Price
$6,000 - $15,000
Used Price
$5,000 - $12,000
Used prices are 17% - 20% lower than new
The first purpose-designed men's wristwatch, created in 1904 for aviator Alberto Santos-Dumont. Features a distinctive square case with exposed screws and an integrated bracelet.
Ballon Bleu
New Price
$5,000 - $20,000
Used Price
$4,000 - $15,000
Used prices are 20% - 25% lower than new
A modern classic introduced in 2007. Features a distinctive round case with a unique crown guard and floating crown. Available in various sizes and complications.