Rolex

Brand History

Rolex revolutionized watchmaking with numerous industry firsts: the first waterproof watch case (Oyster, 1926), the first self-winding mechanism (Perpetual, 1931), and the first watch to show two time zones simultaneously (GMT-Master, 1954). The brand's watches have accompanied explorers to the highest peaks (Everest), deepest oceans (Mariana Trench), and even the moon (Apollo missions). Rolex maintains complete vertical integration, manufacturing nearly every component in-house, from the gold alloys to the synthetic rubies. The brand produces approximately 1 million watches annually, each subject to rigorous testing and quality control.

What Makes Rolex Stand Out?

• World's most recognized luxury watch brand
• Complete vertical integration of manufacturing
• Industry-leading quality control and testing
• Iconic designs that have defined watch categories
• Strong focus on reliability and durability
• Extensive research in materials science
• Unmatched brand recognition and resale value

Why People Love (and Hate) Rolex

• Exceptional reliability and durability
• Strong investment value and resale market
• Timeless, iconic designs
• Excellent customer service and global support
• Consistent quality across all models
• Wide range of styles and complications
• Strong brand recognition and prestige
• Long waiting lists for popular models
• Limited availability at authorized dealers
• Some models trade significantly above retail
• Conservative design updates
• Limited customization options
• Strict authorized dealer policies
• Some see the brand as too mainstream